Jeff Naples

The Beard Behind the Bar

Bar & Restaurant Consultant | Master Mixologist


About Jeff

Jeff Naples is headquartered in Des Moines, Iowa – home to blue skies, a burgeoning metropolitan, and a growing population of community-focused individuals. With respect for the paragons of the hospitality industry and an intuitive eye towards far-out trends, Jeff creates exciting cocktails, ebullient atmospheres, and original experiences in unlikely places. His passion for mixology and gastronomy shows in cocktail menus that tell a story and take customers out of their comfort zone to try unique and inviting pairings of artisanal spirits.

After traveling widely and helping open establishments from Iowa’s prairies to California’s coasts, Jeff returned home to Des Moines to get back to the land and find new ways of growing farm fresh produce and incorporating it into an industry that is being overhauled by localism.


BarSmarts Advanced from Pernod Ricard

2017 Events & Classes

May 6: Field Test Gear with the Active Crew
An outdoor event at Jester Park hosted by Active Endeavors — participants can field test the season’s best camping and recreational gear. Jeff will give a special presentation and demo using camping gear and trail ingredients to make outstanding libations for an adventure night-cap. Click here for more event info.

Sept. 25-26: Panelist and moderator at The Chef’s Garden 5th Annual Conference, Roots: Innovate 2017


Creative Design

The visual design of your property is the foundation for drawing in customers from an initial concept to branding to color choices to decor.

Brand Conceptualization & Strategy
Space Planning for Maximum Customer Engagement
Property Color Palettes, Decor, & Elements

Bespoke Events

An event can be the perfect opportunity to bring attention to important causes; celebrate an occasion; or build rapport with clients, partners, and stakeholders.

Event Design, Planning, Budgeting & Execution
Special Event Bartending

Menus & Libations

A custom spirits menu creates a cohesive partnership between your brand, your audience, and other property offerings. It is the heart of your establishment's story.

Custom Menu Development
Farm-to-Bar Pairings



Featured in Vine Pair

  February 21st, 2017 0

“Say Yes to the Cocktail: How to Pick Your Signature Wedding Drink” By Jeff Licciardello // Published on February 15, 2017 Excerpt: You might be asking yourself, between the flowers, cake, table runners, centerpieces, entertainment, catering, dresses and suits, who
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Holiday Party at Bruce Owen Jewelry Design

  November 19th, 2016 0

Last night was a memorable kick-off to the holiday season at Santa’s favorite shop, Bruce Owen Jewelry Design. It was a night of much merriment with the East Village Promenade and the first birthday of Bruce Owen Jewelry Design in its
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Goldfinch Cocktail Menu

  November 13th, 2016 0

Like a breath of fresh air, Goldfinch invites the outside in with airy, natural lighting, open concept seating and vibrant, natural textiles and materials. The highly anticipated re-opening of the formerly Dos Rios space in downtown Des Moines was a year
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